Press Release

For Immediate Release
Contact: Melissa Merz
877-844-5461 (TTY)

March 23, 2006



Chicago –Attorney General Lisa Madigan today joined the U.S. Consumer Product Safety Commission (CPSC) in alerting consumers about the recall of a children’s costume jewelry product that has been found to contain high levels of lead and has been linked to the death of a four-year-old child.

Madigan announced that approximately 300,000 Reebok Heart-Shaped Charm Bracelets have been voluntarily recalled. The silver-colored bracelets were being provided as a free gift with the purchase of various styles of Reebok children’s footwear sold at major shoe stores nationwide from May 2004 through March 2006.

Madigan urged parents to immediately take the bracelets away from children and throw away the product. The bracelets contain high levels of lead and pose a serious risk of lead poisoning to young children using the product.

“We must act quickly to ensure that our children do not continue to play with a product that contains dangerous amounts of lead,” Madigan said. “It is important that retail stores participate in the effort to alert customers by following Illinois law and prominently posting the recall notifications in their stores.”

Madigan’s office also will be sending out investigators pursuant to the Illinois Children’s Product Safety Act to spot check to see that retailers are no longer stocking the items and to make sure that notice of the recall is posted in a prominent location in the stores.

In 2005, new amendments to the Illinois Children’s Product Safety Act were signed into law to help consumers in Illinois by requiring manufacturers and retail merchants to post recall notices both in their stores and on their Web sites. The recall notification process is further strengthened by requiring manufacturers and retail merchants to alert, by e-mail or mail, Illinois consumers who purchased recalled children’s products online. Illinois is the first state to enact such comprehensive child safety notification measures.

According to the U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, childhood lead poisoning is considered to be the most preventable environmental disease impacting young children. While children are most commonly exposed to lead from lead-based paint in older homes, tainted toys, food, water or other items also can be significant sources of lead exposure for children ages six and younger.

The Illinois Department of Public Health’s Web site also provides a direct link to, where citizens can find up-to-date recall information about past and current recalls.

The following are photographs of the recalled product:

Reebok Children's Charm Bracelet

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